/* ===== FONTS & TOKENS ===== */
:root {
  --bg: #0a150a;
  --bg-alt: #0f2d0f;
  --fg: #f0efe8;
  --fg-muted: rgba(240, 239, 232, 0.55);
  --accent: #d4a843;
  --accent-dim: rgba(212, 168, 67, 0.15);
  --border: rgba(212, 168, 67, 0.2);
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'Outfit', system-ui, sans-serif;
}

/* ===== RESET ===== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { font-size: 16px; scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-weight: 400;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; text-decoration: none; }

/* ===== HEADER ===== */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  padding: 1.25rem 2rem;
  border-bottom: 1px solid var(--border);
  background: rgba(10, 21, 10, 0.9);
  backdrop-filter: blur(12px);
}
.header-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.wordmark {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.35rem;
  letter-spacing: -0.02em;
  color: var(--accent);
}
.site-header nav {
  display: flex;
  gap: 2.5rem;
}
.site-header nav a {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--fg-muted);
  transition: color 0.2s;
}
.site-header nav a:hover { color: var(--fg); }
.nav-cta {
  background: var(--accent) !important;
  color: var(--bg) !important;
  padding: 0.45rem 1.1rem !important;
  border-radius: 8px !important;
  font-weight: 600 !important;
  font-size: 0.8rem !important;
}
.nav-cta:hover { background: #c4963a !important; }

/* ===== HERO CTA ===== */
.hero-cta {
  display: flex;
  gap: 1rem;
  margin-top: 2rem;
  flex-wrap: wrap;
}
.cta-primary {
  display: inline-block;
  background: var(--accent);
  color: var(--bg);
  padding: 0.85rem 1.75rem;
  border-radius: 12px;
  font-weight: 600;
  font-size: 0.9rem;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.cta-primary:hover { background: #c4963a; transform: translateY(-1px); }
.cta-secondary {
  display: inline-block;
  border: 1px solid var(--border);
  color: var(--fg-muted);
  padding: 0.85rem 1.75rem;
  border-radius: 12px;
  font-weight: 500;
  font-size: 0.9rem;
  text-decoration: none;
  transition: border-color 0.2s, color 0.2s;
}
.cta-secondary:hover { border-color: var(--accent); color: var(--fg); }

/* ===== HERO ===== */
.hero {
  padding: 6rem 2rem 5rem;
  border-bottom: 1px solid var(--border);
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: center;
}
.eyebrow {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.5rem;
}
.hero-text h1 {
  font-family: var(--font-display);
  font-size: clamp(2.8rem, 5vw, 4rem);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -0.03em;
  color: var(--fg);
  margin-bottom: 1.5rem;
}
.lede {
  font-size: 1.1rem;
  color: var(--fg-muted);
  max-width: 42ch;
  margin-bottom: 2.5rem;
  line-height: 1.7;
}
.hero-meta {
  display: flex;
  flex-direction: column;
  gap: 1rem;
}
.meta-item {
  display: flex;
  gap: 1.25rem;
  align-items: baseline;
}
.meta-label {
  font-size: 0.75rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--fg-muted);
  min-width: 100px;
}
.meta-value {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 600;
  color: var(--accent);
}

/* ===== FUNNEL VISUAL ===== */
.funnel-stack {
  display: flex;
  flex-direction: column;
  gap: 0;
}
.funnel-stage {
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 1.25rem 1.5rem;
  background: var(--bg-alt);
}
.s1 { border-color: var(--accent); background: var(--accent-dim); }
.stage-label {
  display: block;
  font-size: 0.8rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--accent);
  margin-bottom: 0.75rem;
}
.stage-desc {
  font-size: 0.875rem;
  color: var(--fg-muted);
  line-height: 1.5;
}
.stage-icons {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 0.5rem;
}
.icon-chip {
  background: rgba(212, 168, 67, 0.15);
  border: 1px solid var(--accent);
  border-radius: 100px;
  padding: 0.2rem 0.75rem;
  font-size: 0.7rem;
  font-weight: 600;
  color: var(--accent);
}
.funnel-arrow {
  display: flex;
  justify-content: center;
  padding: 0.5rem 0;
}

/* ===== PROOF ===== */
.proof {
  padding: 5rem 2rem;
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
}
.proof-inner {
  max-width: 800px;
  margin: 0 auto;
  text-align: center;
}
.proof-quote {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 2.5vw, 1.8rem);
  font-weight: 600;
  font-style: italic;
  line-height: 1.4;
  color: var(--fg);
  margin-bottom: 1.5rem;
}
.proof-context {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.7;
}

/* ===== HOW ===== */
.how {
  padding: 6rem 2rem;
  border-bottom: 1px solid var(--border);
}
.how-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.how-inner h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  margin-bottom: 3rem;
  color: var(--fg);
}
.how-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}
.how-card {
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 2rem 2.25rem;
  background: var(--bg-alt);
  transition: border-color 0.25s;
}
.how-card:hover { border-color: var(--accent); }
.card-number {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--accent-dim);
  line-height: 1;
  margin-bottom: 1rem;
}
.how-card h3 {
  font-size: 1.1rem;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 0.75rem;
}
.how-card p {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.65;
}

/* ===== NICHES ===== */
.niches {
  padding: 6rem 2rem;
  border-bottom: 1px solid var(--border);
}
.niches-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.niches-inner h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  margin-bottom: 1rem;
  color: var(--fg);
}
.niches-intro {
  font-size: 1rem;
  color: var(--fg-muted);
  margin-bottom: 3rem;
  max-width: 55ch;
}
.niche-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}
.niche-card {
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 1.75rem;
  background: var(--bg-alt);
}
.niche-icon {
  margin-bottom: 1rem;
}
.niche-card h3 {
  font-size: 1rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
  color: var(--accent);
}
.niche-card p {
  font-size: 0.85rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* ===== MANIFESTO ===== */
.manifesto {
  padding: 6rem 2rem;
  border-bottom: 1px solid var(--border);
}
.manifesto-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.manifesto-inner h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  font-weight: 700;
  letter-spacing: -0.025em;
  margin-bottom: 3rem;
  color: var(--fg);
}
.manifesto-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-bottom: 3rem;
}
.manifesto-point {
  border: 1px solid var(--border);
  border-radius: 14px;
  padding: 2rem;
  background: var(--bg-alt);
}
.point-stat {
  font-family: var(--font-display);
  font-size: 3rem;
  font-weight: 800;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 0.75rem;
}
.point-text {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.65;
}
.manifesto-conclusion {
  text-align: center;
  padding: 2.5rem;
  border: 1px solid var(--accent);
  border-radius: 14px;
  background: var(--accent-dim);
}
.manifesto-conclusion p {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: 600;
  font-style: italic;
  color: var(--fg);
}

/* ===== CLOSING ===== */
.closing {
  padding: 7rem 2rem;
  background: linear-gradient(180deg, var(--bg) 0%, var(--bg-alt) 100%);
}
.closing-inner {
  max-width: 800px;
  margin: 0 auto;
  text-align: center;
}
.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.5vw, 2.8rem);
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.025em;
  margin-bottom: 1.5rem;
  color: var(--fg);
}
.closing p {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 1rem;
}
.closing-tagline {
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 700;
  color: var(--accent) !important;
  margin-top: 2rem !important;
}

/* ===== EMAIL CAPTURE ===== */
.email-capture {
  margin: 2.5rem auto 0;
  padding: 2rem;
  background: var(--bg-alt);
  border: 1px solid var(--border);
  border-radius: 16px;
  max-width: 520px;
}
.capture-label {
  font-size: 1rem;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 1.25rem;
}
.capture-form {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}
.capture-input, .capture-select {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 0.75rem 1rem;
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 0.9rem;
  width: 100%;
  text-align: left;
}
.capture-input::placeholder { color: var(--fg-muted); }
.capture-input:focus, .capture-select:focus {
  outline: none;
  border-color: var(--accent);
}
.capture-select option { background: var(--bg); color: var(--fg); }
.capture-btn {
  background: var(--accent);
  border: none;
  border-radius: 10px;
  padding: 0.85rem;
  font-family: var(--font-body);
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--bg);
  cursor: pointer;
  transition: background 0.2s;
  width: 100%;
}
.capture-btn:hover { background: #c4963a; }
.capture-note {
  font-size: 0.75rem !important;
  color: var(--fg-muted) !important;
  margin-top: 0.5rem !important;
  text-align: center;
}
.capture-success {
  background: rgba(34, 197, 94, 0.15);
  border: 1px solid #22c55e;
  border-radius: 10px;
  padding: 1rem;
  color: #22c55e;
  font-weight: 500;
  font-size: 0.9rem;
}

/* ===== FOOTER ===== */
.site-footer {
  padding: 3rem 2rem;
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-brand {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
}
.footer-brand .wordmark {
  font-size: 1.1rem;
}
.footer-meta p {
  font-size: 0.8rem;
  color: var(--fg-muted);
}

/* ===== RESPONSIVE ===== */
@media (max-width: 768px) {
  .hero-inner { grid-template-columns: 1fr; gap: 3rem; }
  .hero-text h1 { font-size: 2.4rem; }
  .how-grid { grid-template-columns: 1fr; }
  .niche-grid { grid-template-columns: 1fr 1fr; }
  .manifesto-grid { grid-template-columns: 1fr; }
  .site-header nav { display: none; }
  .footer-inner { flex-direction: column; gap: 1rem; text-align: center; }
}
@media (max-width: 480px) {
  .niche-grid { grid-template-columns: 1fr; }
  .hero { padding: 4rem 1.25rem 3rem; }
  .how, .niches, .manifesto, .closing { padding: 4rem 1.25rem; }
  .site-header { padding: 1rem 1.25rem; }
}